About Rod

Rod Macdonald

With 30-years experience in the field of wellness and self-improvement, I am a leading authority on personal and professional change, and I love what I do!

As a leader, I help organizations to be their best. As CEO of the Certified Coaches Federation, I drive the success of the organization by understanding what coaches, clients and the coach education industry needs. I have led both for-profit and not-for-profit organizations to the highest levels of success, achieving leadership in their respective industries and communities. 

As a speaker, I help people be their best through spoken word. I have delivered my message to tens of thousands, taking the stage at events in the United States, Australia, New Zealand, China, as well as coast to coast across Canada. I have shared the stage with Tosca Reno, John Gray, Rick Hansen, Ray Zahab, Mike Lipkin, Jillian Michaels, Harley Pasternak and Olympic Gold Medallists Hayley Wickenheiser, Mark Tewksbury, Silken Laumann, and Simon Whitfield.

As a Healthy Wealthy and Wise Platinum PRO coach, I help people move from where they are to where they want to be, personally and professionally. I believe we all have it within us to be whatever we want with the right support. This support can be used with executives, athletes and anyone who wants to get out of their own way to become the best version of themselves.

As an author, I move people with written words. I co-wrote the CCF book, "Adversity to Adaptability," the best-selling "Foundations of Professional Personal Training", as well as contributed hundreds of articles to numerous magazines for over 20 years.

Finally, as a HUMAN, I am a semi-retired multisport athlete, 4-time Ironman competitor, cross-Canada cyclist, former competitive rower, 200-hour RYT yogi, coach, published author, editor, proud husband and father.

Let's work together to make the world a better place. 

Let's keep in touch!

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Let's keep in touch so I can tell you about all the awesome stuff I am working on and what you can benefit from.


I will tell you about events coming up and ways you can live life to the fullest.


I will never, ever, share your info with anyone else. Promise!

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